An online presence is essential for any business in the post-digital age. Your social media accounts are in essence your ‘shop window’ if you like. A good online presence makes your artwork accessible to collectors and a wider audience than ever before. Of course, this also means that there is more competition than ever before, so how do you stand out from the crowd and cut through the internet noise. Also, where do you start?
The Best Social Media for Artists
With the number of social networks out there, it can be difficult to choose. It’s always best to pick 2 to 3 networks and post quality content consistently. The best Social Media networks for art are Facebook and Instagram. Build profiles on these networks. Facebook allows you to connect with a large demographic and still has the most users. Visual Instagram is, perhaps, the best choice for the photographer or artist and your Instagram feed should be a work of art in itself. You can get really creative with filters and sequenced posting to showcase you and your work. Make sure that your pictures are clean, high-quality images. Invest in tech or software that improves your photos and uses your artistic eye to capture beautiful pictures.
There is software that allows you to split your artwork into blocks, posting pieces of it until the final is revealed on your feed. This is an excellent way to create suspense and keep your followers coming back for more. If you already have a website set up, you can sell directly on Instagram and Facebook and tag your products in your posts making one-click shopping directly from Facebook or Instagram possible for your art buyers.
It’s not just about art. Although the aim is to get your artwork seen and admired and possibly bought, your followers may also want to see who you are. Build appealing profiles and let people know who you are in your bio. Brand yourself visually and be consistent. Sneak peeks of you working and your life outside your art will keep followers intrigued. Authenticity is important. Show who you are and what you stand for and the right followers will come to you. Many people are interested in the artist’s lifestyle and want to feel as if they know the person they are buying artwork from.
Tag. Like. Share.
Remaining active on Social Media increases your chances of gaining followers and likes and increase your exposure to art collectors and buyers. On Instagram, you can follow specific hashtags, other artists, and galleries. You can add hashtags to your posts too where everyone following that hashtag can see what you have posted. Just make sure it doesn’t get spammy. Don’t let your fans see you as too salesy either. Break your sales pitches up with interesting posts about you, your process and the artwork. You can show work in progress posts of a particular piece to keep your followers engaged. Make sure your Social Media etiquette is up to scratch and don’t spam or annoy people online.
Video is an excellent choice for Facebook, with video getting more engagement than other kinds of posts. Memes are also a good way to engage with your audience, fun to create and can inject humour, profound thought or inspiration into your feed.
If this all seems too time-consuming and you don’t have the resources, you could hire freelancers to help you. Perhaps your creative talents do not extend to words. In this case, you may want to consider hiring a professional copywriter who can help you express yourself in language that will attract potential customers.
Artists who sign up to our platform gain access to our copywriter who can help you write and design a professional profile on our site. You will also have access to photoshop templates and we will set up your products on the site, and post and run campaigns on Facebook and Instagram to promote your art.
Also, if you feel that Social Media marketing takes too much time, you can hire a Social Media Manager to handle your accounts for you and make sure that you are free to create the art you want to send out into the world.
Like a work of art, your social media branding is a process. It takes time and effort to build great Social Media profiles and it takes time to see the returns. Don’t be discouraged. Keep experimenting and see what works for you.
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