Art and Technology
📷 Markus Spiske
Technology and the computer age have had an enormous influence on many aspects of our lives, and Art is no exception. Advances in technology have changed the way we make art, view art, print art, share art, and buy and sell art.
What is Digital Art?
Digital art can be defined as any piece of art that uses digital technology as part of the creative process. The fusion of creativity and science.
The use of software to augment and add to the art has also led to a mixed media digital art where a photograph is enhanced to produce the final result. Our features artists Stéphane Vereecken and Herman van Bon both use these methods in their artwork.
The impact on photography has, perhaps, been the greatest. The advances in camera equipment and smartphone technology mean that anyone with a smartphone can create and share digital art. Put imaging software and applications into the mix and the creative possibilities seem endless. These advances allow the artists to explore themes and environments far removed from their immediate ones.
These concepts are taken further by the use of lasers, art robots (or machine produced art), and 3D printer pens that allow you to draw in the air.
Artwork can also be considered digital if digital technology is used to present the artwork, as in limited-edition printing, different types of screens, lasers and even virtual reality.
Technology and the presentation of art
The way art is presented has also changed immensely, with immersive interactive art exhibitions around the globe, like Van Gogh Alive – The Experience. This exhibition is a multi-sensory experience of the old master’s work; brought to life using light, colour, and computer-generated images.
The technology of printers and the printmaking process has also evolved. Technological advances in printers, ink, and paper allow for the high-quality printing of original artwork and photography. This means that you can buy high-quality prints from art galleries and online platforms.
The printing process is also used to create limited edition prints of original artwork, an excellent way to start collecting artwork. Our featured artist Ellie has offers high-quality limited-edition prints of her Wonderland Townscapes.
E-commerce Platforms and Art
Another way that technology has affected art is in its accessibility. The advent of the internet has made Art more accessible than ever before. Up and coming and unknown artists have a chance to showcase their art and present it to the world and to art buyers.
One way is for artists to offer their paintings for sale on an eCommerce platform, either on their own or using a service provider. Going it alone, however, would mean a lot of additional work for the artist. Website development, marketing, and advertising can all take precious time away from creating. E-commerce offers a good solution and brings together art collectors and artists. It’s easier than ever to buy art online. Arts4Special is such a platform, connecting you with our select group of artists.
A great example of this, is our featured artist, Ellie Hesse who is a well-established British artist. She exhibits her work in galleries and art fairs across the UK and Internationally. Collectors of her work love her vibrant use of colour, as well as the whimsical characters and animals that feature in her paintings. The inspiration for her Townscapes came from the beautiful Georgian architecture of Bath in South-west England.
So that more people can own and collect her art, Ellie decided to create a collection of high-quality, limited-edition Giclée prints, that capture the vibrancy and texture of her original paintings. To achieve this, Ellie found an ally in the digital world of e-Commerce and her limited-edition prints are now available to a wider audience.
Share. Like. Follow
Social media, especially Instagram – the social media choice of visual artists – has allowed anyone and everyone to share art instantly. Just follow the hashtags #art #startcollectingartwork and #limitededitionprints to see the vast array of work presented.
No matter what you think of it, digital art and the digitalisation of art is here to stay and evolve. Continuing advances in technology are sure to bring about more change and innovation in the way we make, present and share art. Regardless of the material, the desire to create is human.